As a content creator newbie, you are stepping into a world full of unknowns and mixed messaging. How do you weed through it all effectively? Who can answer your never-ending questions? What if your strategies don’t work?
For these reasons and more, many influencers choose to work with a coach at some point in their career.
There is a weird taboo around content creators hiring a coach. Our goal today is to help break the stigma and explain why hiring a coach may be just what you need.
What Does a Coach Do?
Coaches have the skills and knowledge to advise, support and encourage their clients (in this case, content creators). They might create posting schedules, research trends, and implement hashtag strategies.
A coach can be particularly helpful if you have a hard time making sound decisions, taking action, optimizing your content, or growing your following. They can boost your confidence, improve your performance and track your progress.
Remember, content-creating coaches, are experts in all things social media. So they can help you make a well-thought-out plan, execute said plan, and tweak it as needed.
Who Hires a Coach?
Anyone can hire a coach, but they are particularly great for two groups of people;
- People who are at the top of their game and want to stay there.
- People who aspire to be at the top of their game but don’t know how to get there.
If you have ever been at the top of your game and “fallen off the horse,” you know how frustrating it can be. On the flip side, if you have never managed to reach your ultimate goals, no matter how hard you try, you might be equally as frustrated.
Coaches can solve both of these problems. They can be your safety net to ensure you don’t lose all the progress you’ve made. They can also create your ultimate game plan for how to make progress needed to reach your goals.
Creators that hire coaches often have a sense of urgency. They want someone they can lean on, confide in, and use as a sounding board. They also don’t want to risk losing everything they worked so hard to achieve. And they certainly don’t want to be going in circles trying strategies that don’t work.
Is Hiring a Coach Right For You?
Maybe. Maybe not. No one can answer that question for you.
Ask yourself, do you feel stuck trying to understand algorithms, trends, and monetization? Could you use encouragement and sage advice moving forward? Are you wasting time trying to do it on your own?
If you answered “yes” to any of these questions, perhaps a coach can get you moving in the right direction to help you create the brand you desire- and sooner rather than later.
If you are not ready to commit to a full-blown coaching program, check out our book, The Micro Influencer’s Brand Partnership Bible. Think of it as your guide to all things influencing. Let it act as your coach until you pull the trigger and hire one!
