Snapchat is over a decade old and, in our opinion, fully deserves a spot in the OG social media platform’s hall of fame.
The app has evolved and changed over the years, but the core premise of disappearing content remains the same.
We have noticed that many influencers overlook Snapchat as a profitable app to invest time in. Honestly, a shame because if you want to create a close-knit and engaged community, a Snapchat presence may be just what you need.
Because Snapchat is focused on connecting people and not producing ultra-curated videos or photos, it allows you to form genuine relationships with your followers.
That being said, you still want to post quality Snaps, so today, let's chat about Snapchat (see what we did there?) dimensions.
Create a free account to keep reading
Sign up access to these free premium features:
· News about algorithm changes
· Exclusive, platform knowledge
· Top tier brand negotiation tactics
· Learn how to master every platform
· Personal branding optimizations
What are content dimensions? We've broken down content dimensions previously in two articles that you can find here and here . But to quickly summarize, the term "dimensions" in social media refers to aspect ratio and image size.
The aspect ratio is the image or video's width in relation to its height. This is shown with two numbers, the first representing width and the second height. A basic example is 1:1, where the image would be square since both numbers are the same.
Image size is the number of pixels that make up the width and height of the photo or video. This is represented in pretty much the same way as the aspect ratio, an example being 1080px by 1080px (Again, in this example, the image would be square).
You want your dimensions to be correct so that the photo or video, in this case, the Snap you upload, has the highest possible resolution. If the dimensions are off, the quality just looks bad.
Content Dimensions Specific to Snapchat Like TikTok, Snapchat was designed for its content to be viewed vertically.
So, the aspect ratio for your Snapchat content needs to be 9:16 with an image size of 1080px by 1920 px. These dimensions are super easy to work with since most smartphones are already preset to film with them.
Using these dimensions will also make your content fit the full screen of most, if not all, smartphones.
Conclusion If you're debating whether or not to include Snapchat in your content strategy, think again. Snapchat encourages real and raw (often goofy) content, making the app more personable than other platforms.
Plus, an engaged audience on one platform can easily be transferred to another platform. If you build up a following on Snapchat and want to monetize your IG account, you can begin the process by cross-advertising. If you already have a loyal following, it won't be very difficult.
So, if you're ready to begin your Snapchat journey, keep dimensions in mind and get to snapping.
