If you are one of the people who think Instagram growth is some crazy unattainable goal that only the lucky few can figure out, you’ve come to the right place. We want to set the record straight to prove that IG growth is actually very doable.
In this post, we’ll share ten tactics to help you land your next 1,000 followers on the platform. So whether you’re just starting out or are struggling to make progress, these tips will give you the edge you need. Let's get started!
Tip 1 - Focus on Accounts with Similar Interests
You might be tempted to comment on any and all posts, regardless of niche or connection. While the goal is to "build community," this will more than likely come across as insincere.
Instead of spamming people's posts with comments and likes, focus on accounts that are of a relevant style to you and follow them. For example, if you run a travel blog, try to find other travel pages through hashtags and engage with them.
Leave a genuine comment and try to create a real connection. This reduces the chance of them wanting to unfollow you because they know you are a fan of their page. The follow-back requests should follow shortly!
Tip 2 – Organize Your Feed
As much as it hurts to say, your mom was right, first impressions deeply matter. Honestly, we cannot stress enough the importance of first impressions on social media. In a world where attention spans have significantly decreased and information is rampant, what people first see on your page matters.
This means your bio and your first six posts will become more appealing if they correspond to a specific theme that your users can relate to.
The recently added "Pin" feature allows you to choose which pictures of yours should be shown on the top row. This gives a greater degree of control, meaning you do not have to worry about the order you have created when you upload.
Tip 3 - Actively Engage
This may seem like a no-brainer, but it is crucial that you engage with your followers as much as possible. Reply to all the comments and the DMs (minus the creepy ones).
Engage in your stories, and use smart CTA’s. All of this will promote a sense of belonging amongst your followers and make them feel like part of your community.
When people feel involved, they are more likely to share your posts in their stories, like, comment, and save. This all boosts your chances of getting pushed by the algorithm, which then leads to more people discovering your content.
Tip 4 – Post-Daily Reels
Instagram is highly favoring video content right now. Posting daily reels is an excellent way to boost your followers. It might feel overwhelming having to upload daily video content, but taking the time to batch film and edit reels with trending audio is one of the best methods to grow your following.
Do some research on what trends are popular in your niche, come up with a slight twist to what you are seeing already done, and film it! You don’t have to entirely reinvent all your reels, just make sure they reflect your niche and brand.
Tip 5 – Tell Your Story using Stories
Instagram Stories allows you to create interactive content such as polls, questionnaires, and mini-forms. They serve as excellent ways to start and maintain your users' interaction with your page in an organic manner.
People love to answer questions. Psychologically speaking, it makes them feel seen and heard. Little question-and-answer sessions also go a long way in consolidating and increasing your user base.
You can make your stories aesthetically appealing through GIFs, music, or just by adding more color and character to your posts. We know lots of Instagram users who pretty much only interact with Stories. So take note.
Tip 6 – Using Location to your Advantage
Whenever you visit a restaurant or travel to a beautiful location, mention it in your post. This process is called geotagging.
It has a similar impact to that of coming up with unique hashtags in the sense that it categorizes your picture in a way that is visible only to a specific group of followers; in this case, those who have been to or want to visit the place that you have previously been at. Super effective for building community.
Tip 7 – Use other Social Media Platforms
This is especially useful if you are trying to promote your brand or business. Promoting your other social media accounts such as Tikok and Twitter adds another layer of legitimacy to your brand. Linking more than one platform is a great way to build both at the same time. Win-win situation!
Tip 8 – Maximize your Content
This one is especially relevant to influencers or brands that have a team. It can be hard to keep up with all the content that a group of people can produce.
Try creating a space where everyone is able to upload moments, pictures, and videos that are relevant to your brand. From there, you are better equipped to sort through it all to curate relevant content. Practical and effective!
Tip 9 – Approach Influencers to Collaborate
In a world of unconventional collaborations (aka a world where Metallica and Dua Lipa are in concert together), it is hard to ignore the huge impact collaborations can have on your user base. Collaborating with another page that serves the same community gives you direct access to their fan base.
It's as if you combined both follower sets into one. It's pretty useful since the other account has already built trust with their fanbase! If they tell their followers to engage with your content, a significant portion of them will.
Tip 10 – Listen to the Trends
Don’t reinvent the wheel: follow the latest trends when it comes to aesthetics, audio, topics, posting routines, etc.
Because if something is currently popular, it's because the masses have made it so, so take advantage of that free engagement boost. If you are too rigid in your stance and vision, you might miss out on some serious growth.
Don’t be afraid to use the trending audio or new filter that everyone loves; it will pay off in the long run.
You really CAN grow your Instagram
So there you have it! Ten tried and true Instagram growth strategies. If you follow these tips, your following will start to grow in no time.
But don’t take our word for it – give them a try yourself and see how much of an impact they make. And if you want even more detailed information on growing your Instagram following (or any other social media platform), be sure to check out The Brand Partnership Bible. It’s the only guide you need to become a social media powerhouse.