Whether you are a seasoned blogger or a newbie, you could probably benefit from increased traffic to your page. Regardless of niche, Instagram holds a community for you to tap into! With close to 2.5 billion users, Instagram holds incredible potential to drive up those blog subscribers.
Cross-promoting between social media platforms can be a great way to not only build your blog but also diversify your IG. But it can be tricky to know where to start.
In this post, we'll share some tips on how to get the most out of your Instagram account. Keep reading for more information.
#1. Include a link to your blog in your Instagram bio.
You may already be doing this, but if you are not, start now. Including a link to your blog in your bio gives your followers the ability to click and go. Simplicity is key.
Instagram only lets you include one link at a time, so you can either rotate links and include the most recent one, use a LinkTree for each post, or include the link to your blog home page. Try experimenting with all three to see which works best for you. The main thing is having an easily accessible link, so your followers don’t have to scrounge around the internet to find your blog. The odds are they won’t do that.
#2. Utilize Instagram stories.
CTA’s (calls to action) are so versatile; we have talked about them in so many different contexts, and guess what? They are helpful here too!
Including a CTA in your story is an interactive way to drive more clicks to the blog link in your bio. You can get creative with this one! Try talking to your audience about the topic of your latest blog. Leave them hanging, but include a CTA to click on the link in your bio for more info. Within your stories, you could also include a poll to determine your audience's knowledge of your latest blog topic. From there, include a CTA to drive their curiosity to the blog.
Really, whatever gets your audience interested and pushed towards reading more.
#3 Use posts to tease your content.
You don’t want to give everything away, but consider making a static image post, or even a carousel of high-level information pulled from your blog.
Don’t over-share (you've got to give them a reason to click), but pull a couple of interesting facts and share them with your audience. In the caption, invite your audience to read your entire post by clicking the link in your bio.
Another option is to include a little blog content in your caption for a relevant photo. Maybe you are a lifestyle blogger/influencer and your latest post is about house organization. Include a picture of your Instagram-worthy closet or linen closet, and tease some information in the caption.
Whatever option sounds on-brand for you is excellent! Just make sure to link it to your blog directly. The objective is to get more people to read and subscribe!
#4 Include a direct link to your blog in your stories.
This one is a more straightforward story. Instead of including a call to action in your story, directly link your blog.
There is a sticker feature that lets you link to websites in your story. Link your latest blog in your stories.
Important note, if you've already been doing this and you feel your reach significantly decreases when you add links in your stories, in comparison to when you don’t use links, tell your audience to DM you for the article link and see how many responses you get and in comparison to the clicks you normally get.
If it's more, stick with the DM traffic. You can easily create a saved-response so you can easily respond to people when they DM you for blog-specific information.
Go to Business - Saved Reply - +
And create your quick response with the link. Besides increasing your reach, this is a great method because you are increasing your engagement with your community, and you can always follow up and ask how they enjoyed the article.
#5 Remember to use video content.
Reels are being pushed big time by the Instagram algorithm. Take advantage of that! You can undoubtedly find a trending Reel strategy that you can apply to your blog. And when in doubt, talk about upcoming blog content and include some trending background music. Get some inspo from other trending bloggers within your niche for Reel content ideas. Just remember, whatever you decide to do, include a CTA so your viewers know to learn more through your blog.
So there you have it! Try out these five tips to boost exposure for your blog. You don’t have to do them all at once, but pick one or two to experiment with and see what works best for you and your audience. And if you want more in-depth information on how to form partnerships and create a successful content marketing strategy, check out our founder’s latest book, The Micro-Influencer’s Brand Partnership Bible. It’s got everything you need to know about creating mutually beneficial relationships with other brands—so go ahead and grab a copy today!