In a world where everyone is striving for attention, it can be tough to stand out from the crowd. Especially on YouTube, where banner ads and video thumbnails compete for viewers' attention. So how can you make sure your channel looks its best? By creating an eye-catching banner!
Your banner is the long image at the top of your YouTube channel page. Creating an image that clearly defines your channel's goal and catches the viewer's attention will help grow your following and your brand.
Let's cover some things to consider when planning a banner! Happy banner-making!
Choose a template There are many different sites where you can find banner templates. A great option to use is Canva . There are thousands of templates you can fully customize to fit your needs and aesthetic, including:
When looking through templates, think of the message you want to get across.
If you decide not to use a template, it is essential to remember that the dimensions you have to work with are 2560 x 1440 pixels. Otherwise, your design won't fit!
Show viewers what to expect from your channel. If someone clicks on your channel for the first time, your banner is their first impression of your brand. You want it to communicate what you do and who you serve. This doesn’t have to be complicated or overdone. You can do so by keeping all of your colors coordinated with your brand design or by including an image that aligns with your channel's goals.
If you choose to use a photo, ensure it is of good quality. Another option is to use your brand logo if you have one.
Add your brand tagline. If you don’t already have a "brand tagline," consider making one! What is your channel's elevator pitch? What message do you want viewers to get?
Once you come up with yours, include it in your banner! Often, Youtubers put their tagline at the top or bottom of their banner to keep things neat and tidy. But go with whatever you feel makes the most sense!
Keep the design simple. Your banner is just a small part of your channel page, so keep it simple! It can be helpful to choose three elements you would like to include and stick to them. Maybe that's a photo, your tagline, and a link to your social media. Whatever you choose, keep it simple.
Use a font that supports your brand. In the world of branding, image is everything. And one important aspect of image is the typeface you choose for your logo and marketing materials. Picking the right font can be tricky, but choosing one that supports the image you're trying to project for your brand is essential. Here are a few tips to help you select a font that will make your brand look its best.
Consider Your Brand's Personality When choosing a font, it's important to consider your brand's personality. Is your brand fun and energetic? Or serious and professional? The tone of your font should match the tone of your brand. For example, an edgy, streetwear influencer would want to avoid using a stuffy, old-fashioned font like Times New Roman. Likewise, a lawyer would want to avoid using a playful script font.
Think About Your Target Audience Your target audience should also be taken into consideration when choosing a font. You want to make sure that the font you choose is appropriate for the people you're trying to reach. When in doubt, always err on the side of simplicity. A complex font can be difficult to read, which will only turn people off your brand. A simple sans serif font is always a good choice—it's easy to read and looks clean and modern.
Remember, the typeface you choose for your brand says a lot about who you are as a creator. Fonts communicate the tone, style, and even theme of your channel. So take some time to consider what kind of message you want your font to communicate before making your final decision. And if you're ever feeling stuck, just remember—keep it simple!
Match your YouTube banner with your channel icon When creating your banner, make sure it's compatible with your channel icon. Keeping both images consistent with color and font is a great way to take your branding to the next level.
Use a large, easy-to-read font. This may sound like basic information, but it is important to remember that many YouTube users will view your channel on their phones. You want any text on your banner to be easily readable from small devices as well as larger screens.
Conclusion So, what are you waiting for? Start designing your channel banner and perfecting your branding strategy. And If you’re looking for more helpful tips on how to succeed as a content creator or influencer on YouTube (or any other social media platform), be sure to pick up our latest ebook – How To Monetize Your YouTube Channel and Earn $10k/month .
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