It's no secret that Snapchat is a powerful platform for engaging with your audience. But what are the best ways to increase Snapchat engagement?
Snapchat now has story features, its version of a "for you" page, geotagging, endless filters, and more. It is used by 332 million people daily, many of whom engage heavily with their favorite creators and brands.
If you have never taken advantage of this platform, you should reconsider.
In this post, we'll share some tips that will help you get the most out of your Snapchat and create more meaningful connections with your audience.
The benefits of a Snapchat presence
Every minute, 2 million snaps are sent, and 39% of Snapchat’s advertising audience is between the ages of 18 and 24, according to Hootsuite.
Since Snapchat has such a young audience, it gives creators and brands access to a population they may not otherwise interact with.
Through Snapchat, you can find your niche audience, grow your young following, and create an authentic and accessible presence. Snapchat can also help you stand out from the crowd. The majority of brands and creators don’t prioritize it!
Top tips for your Snapchat engagement
1 - Plan your stories
Like Instagram, Snapchat has a story feature that holds your content for 24 hours (remember, otherwise, everything on Snapchat disappears after one view). Use your stories wisely!
Plan out your concepts in advance if you want your audience to be excited about watching your stories. Think about your posting goal and who you would like to reach.
You can include a random story here and there but commit to posting with a purpose for the most part.
2 - Include your audience
Getting your followers on Snapchat to interact with you is a bit more challenging than on other platforms, but it's not impossible.
You can utilize the classic "tap to learn more" on a storyline cliffhanger or ask your audience to reply to your story (there is a reply feature by swiping up). Get creative.
AMAs, story times, and Q&As are all great ways to get that engagement up.
3 - Use Geofilters
Geofilters are Snapchat’s version of hashtags or location tags. A Geofilter is a filter that shows where you are located.
If you are an influencer, using your city’s geofilter is a great way to bridge the gap between you and your audience.
Maybe you are a foodie. Your audience is more likely to engage with the posts of your favorite restaurants when they know they can also enjoy them (ie, if they see the city you are in).
If you are a brand, consider creating your unique geofilter that your audience can use when purchasing your product.
4 - Keep some content solely on Snapchat
You've probably seen TikTok users share their video content on Instagram as Reels. Or maybe it's the other way around—maybe your favorite Instagram influencer is using their Reels as TikToks. This is a good strategy for other platforms, but don’t do this with Snapchat.
If you want to start building your audience on the platform, keep your content solely accessible on it. Offer exclusive behind-the-scenes or do candid Q&As, anything your followers won’t get if they don’t add you on Snapchat.
5 - Stay authentic and real
As far as apps go, since Snapchat content is only visible for a maximum of 24 hours, it has a reputation for being authentic and raw. Keep it that way!
Create a space where your followers can really get to know you. By increasing that community feel, you increase the chances of better engagement across all of your platforms, not just Snapchat.
Gen Z, in particular, loves the real and raw feel of edit-free content. Use that to your advantage.
Conclusion
We know it's easy to overlook Snapchat and not take it seriously as a content creator. It’s been known as a kids' app since it came out. But we hope this short article helped you see the app’s potential.
With so many users engaging on the app, it is actually super beneficial to creators and brands alike. So the next time someone asks you for your Snap, pause and give it to them.
Stay tuned if you’re still not convinced or want to learn more about how to use Snapchat for your brand or business. We have more posts planned that dive into the specifics of this app and how you can make the most of it. In the meantime, go forth and Snap!
