Creating a media kit is a big step for an influencer. A media kit is like a virtual resume for your brand, social media, blog, or whatever your preferred platform is.
It's a one-stop shop for information about your follower count, engagement rate, page views, and any other statistics a brand may look at when considering working with you. It’s what sets you apart from the crowd and proves to a brand “I am worth partnering with.”
Creating a media kit can be scary, but never fear! You don’t have to be a design expert to make a media kit that looks professional and polished. With Canva, anyone can create a beautiful media kit in just a few minutes.
Keep reading to learn how!
Pick a Template
Canva has hundreds of FREE templates designed specifically for media kits. To find them, sign up for a Canva account and type "media kit" in the search bar.
Pick the template that best suits your brand identity and style. Don’t get too hung up on selecting a template; you can change pretty much everything later.
Edit the Images
Once you've chosen a template, it's time to start customizing! Most media kit templates will come with placeholder images that you can replace with your own photos.
To upload an image from your computer, click on the "Uploads" tab in the left-hand sidebar, select the image you want to add, and then drag and drop your image into the template.
You'll want to add photos of yourself, ideally photos of you promoting products. These should be High-resolution and professional looking. Depending on the vibe of your brand and niche, you may want to steer clear of candid shots.
Once your image is uploaded, you can move it around by clicking on it and dragging it to where you want it to go. You can also adjust width and height by using the arrows that pop up when selected.
Edit the Text
Once you've selected a template and added your photos, it's time to add your personal information. To edit, simply click on any text box and type in your copy.
To change the font or color of the text, you can make adjustments using the toolbar at the top of the screen.
In addition to the standard contact info (name, email address, phone number), make sure to include relevant stats about your social media platforms and/or blog (followers, engagement rate, audience demographics, average monthly pageviews, etc.).
Download or Print
Once you're happy with how your media kit looks, it's time to download or print it!
To download as a PDF or PNG file, click on the "Share" button in the top-right corner of the screen. From there, click “Download” and select your desired file format.
If you'd rather print out your media kit, click on the "Print" button and follow the instructions on the screen.
That's all there is to it! With just a few clicks of your mouse, you can create a professional-looking media kit to help you score big partnerships with brands!
A well-designed media kit is essential for any influencer who wants to work with brands - but it doesn't have to be complicated or expensive to create one. Using a platform like Canva makes it easy (and affordable) to design a high-quality media kit that will help you land those dream brand partnerships - without spending hours struggling with complex design software.
If you’re ready to get started, go to Canva.com, signup, and get creating!