When it comes tobuilding your personal brand, having a website is essential. Not only does it give you a central place to showcase your work and skills, but it also helps make you more visible online. In this post, we’ll show you how to create a website that will help promote your brand in no time!
Choose Your Website Platform Unless you are a computer programmer, you likely will not be coding your own website. No worries, though; there are a variety of website platforms to choose from. Each platform serves a different need.
1. Squarespace. Squarespace is a website platform known for its user-friendly interface and modern website design templates. Squarespace websites are built through the block style (you drag and drop blocks into columns and rows). While it is straightforward to use, the design might limit you if you want to do any out-of-the-box design.
2. Wix. Wix is a platform made for small business owners who want an easy solution to their webpage needs. While the website-building process is simple, Wix lacks the functionality and customization you can find on platforms like Squarespace and WordPress. We recommend you choose Wix if you want to get a basic website up quickly. Keep in mind that custom design and animations are limited.
3. Self-Hosted WordPress. WordPress is more flexible than Squarespace or Wix. You download the WordPress software and install it on your web server. It may require a bit more technical knowledge, but ultimately, WordPress allows more flexibility. Do some research on how to use the platform, and you’re golden.
Before you choose your website platform, think about the goals you hope to accomplish in the short and long term. Do you want an easy-to-update website? Squarespace and Wix might be the best options. Will you want a more customized design down the line? Then WordPress might be a better idea.
Create Your Website Once you choose a platform, take these steps to create your website: 1. Decide which pages you want to have on your website. You can opt for a single landing page or a standard 5-page website.
Home. This page should give visitors a clear idea of what you do and how you can help them.About. Show your brand’s story. Talk about how you pursue your vision on the daily.Services or Products. If your brand has anything people can purchase from you, include it here. Blog. A blog should be a place for your brand to post news updates, informative articles, or other content for visitors to browse.Contact. This page informs your followers how to get in touch with you. Whether it be email, IG, Facebook, or TikTok, make it clear where you can be contacted.2. Choose a template or theme. The theme or template you use will guide your website design. This will vary on your niche as well as personal preferences. What’s the goal of your brand? Make sure the theme of your website matches it!
3. Keep branding consistent. You want your branding to be recognizable. Choose your website colors and easy-to-read typography before building the website. Once you have your branding down, stick to it.
4. Write website copy. What words do you want on the website? The copy on your website will be a core part of visitors’ experiences with your brand. Here are some top tips to keep in mind when writing your website copy:
Hook first. At the top of each page, include a headline explaining why your followers so listen to you, purchase from you, or partner with you. Position your brand as an authority. Remember, you are the expert. Think of your website visitors as Luke and your brand as Yoda. Write copy with that relationship in mind.End every page with a call-to-action (CTA). What do you want visitors to do when they reach the bottom of your page? End each page with a clear, final CTA encouraging them to take the next step.Write skimmable website copy. Break text into smaller paragraphs, and use columns and bullets. Many people don’t take the time to read lengthy and complicated text; keep it simple.5. Choose high-quality photos. Use high-quality images to represent your brand! To keep with visual consistency, try choosing photos that look like they were edited in the same or similar way.6. Optimize your website for all devices. When you are finished putting together your website, test it on a tablet and mobile device. Many people now use their phones for everything. How will your page look on small screens?
Conclusion Stop putting it off!!
Get online and start telling your brands story! It’s essential for potential followers and/or customers to be able to learn about you online. Not only will it help them connect with your brand, but it can also help improve your SEO ranking.
And who knows, you might just get a few leads from potential brand deals who stumble across your website.
We know you got this!
