Big news! Instagram has announced a new subscription service for creators.
As of November 4th, 2022, Instagram users can subscribe to their favorite creators and receive exclusive content. What are the details? Let's break it down.
What Are Instagram Subscriptions?
Instagram subscriptions are a new service that allows users to pay a monthly fee to access exclusive content from their favorite creators. This content can include behind-the-scenes photos, videos, lives, stories, and other perks like early access to new products and discounts on merchandise.
According @creators, "Subscriptions allow creators to earn recurring, predictable income and connect with their most engaged followers by offering exclusive content and experiences — all in one place."
With the introduction of subscriptions, Instagram is positioning itself as a major player in the creator economy. This is good news for creators, who can now monetize their content on the platform in multiple ways. It's also good news for Instagram, which stands to keep creators happy and eventually make a lot of revenue from this new service.
If you're a creator, you can learn more about Instagram subscriptions from the official @creators profile.
Why Are Instagram Subscriptions Important?
Some have found this new feature underwhelming, but we are actually super excited about it!
Instagram subscriptions represent a new way for creators to monetize their content. Up until now, Instagram has mainly been a free platform. Creators have been able to make money through sponsorships and partnerships, yes. But there has yet to be an easy way for them to directly monetize their content; until now.
Subscriptions open this ease of opportunity. It gives creators a tangible and convenient way to monetize without leaving the app.
What Do Instagram Subscriptions Mean for Users?
If you're an Instagram user, introducing subscriptions doesn't change much unless you want it to. You can still use the platform for free, and you'll continue to see the same content from the creators you follow.
However, if you're a super fan of a specific influencer, you may want to consider subscribing. By subscribing, you'll get access to exclusive content that you wouldn't be able to see otherwise. Plus, you'll support your favorite creators financially, so they will likely continue to produce content you love.
What do subscriptions look like for creators?
As a creator, this new feature doesn't have to change how you run your account either, but if you choose to use it, it will only benefit you.
When fans subscribe to your content, they will be able to access subscriber-only content you've previously posted, like Stories, Saves, and Highlights. They will also have access to future exclusive content.
A couple of options for exclusive content include;
- Exclusive live broadcasts that will allow for a more immersive experience between your subscribers and yourself. The viewing audience will be smaller, so it'll feel more intimate and engaging.
- "Subscriber-only Stories" marked by a purple ring. Here you can include content like behind-the-scenes footage, special polls, Q&As, and really anything you can think of that's worth subscribing to.
- Engaging more with subscribed users in your comments. Subscribers will be given a purple subscriber badge given. These will help subscribers appear more prominently in the comments section of public posts. These badges will make it easier for creators to identify and prioritize them when interacting with comments.
All these features and more will make subscribed followers VIPs. Meaning the creator's job is to produce VIP-worthy special content.
Who Is Eligible for Instagram Subscriptions?
Instagram subscriptions are available to all creators that meet Instagram's eligibility requirements. To be eligible, you must have an Instagram account in good standing, and you must create original content that provides value to your followers.
To be considered eligible, creators must:
How Much Will Creators Make From Instagram Subscriptions?
This info isn't as clear as we'd like, but according to TechCrunch, "There are eight price points to choose from, starting at $0.99 per month to as much as $99.99 per month." So creators can choose their price depending on how much they feel their content is worth.
We recommend that creators start at the lower end of the price range, starting with $2.99, $4.99, or maybe even $9.99 per month. If your subscriptions do well, consider upping it to a higher price.
As with brand deals, your subscriptions' financial value will be based on content quality. If you are offering top-notch exclusive content, you can charge more. Just remember, no one will pay higher prices if you aren't cranking out worthwhile content.
Subscription payments will be taken via traditional in-app purchases across iOS and Android — and for the time being, Instagram will not take a cut of any payments.
This new feature is certainly huge for creators and IG users alike. We are excited to see the new unique exclusive content creators begin to offer and how many users take advantage of the subscription option!
Overall, the feature holds incredible potential to really boost IGs standings. So definitely don't sleep on subscriptions! It's a great way to grow your engagement and earnings.