In the content game, it's not just about who has the most clever ideas – it's about who can create great visuals to complement them. That's where Canva comes in.
Whether you're an influencer, blogger, marketer, or small business owner, using Canva can help you create engaging and eye-catching content that will set you apart from the competition.
So if you're looking to take your content creation skills up a notch, read on to learn why Canva is the best and why you should most definitely use it.
What is Canva?
Canva is an online design platform created in 2012. Since day one, the platform's goal has been to make creating beautiful designs simple and accessible to everyone.
Canva is known for its easy-to-use interface that doesn’t compromise on quality. The platform allows users to create visuals for social media, blogs, presentations, and more. Canva has successfully achieved its goal of easy use and now boasts over 10 million users from across the globe.
How Does Canva Work?
So what can you do with Canva? A lot, actually.
Canva’s drag and drop model is super easy to use. It offers templates for all design needs, including Instagram posts, YouTube banners, Reel covers, and more.
Not finding what you need? No worries; Canva also lets you create your own designs from scratch.
Once you've selected a template or create custom dimensions, editing is easy. You can upload your photos, stock images, text, and more directly through the platform itself. You can click on each element to edit individually, or highlight your entire project to “bulk edit.”
When you're finished designing, simply download your image or share it directly to social media. It's that easy!
And if you need help getting started, Canva offers online tutorials and tips from professional designers in their “Design School.”
Why Should You Use Canva?
We all know visuals drive social media. You could have the best thought-out caption/messaging, but if you have a subpar image, you won’t get the response from your followers that you want.
With Canva, you can quickly create visuals that will engage and interest your audience. No need to take a course on graphic design. No need to invest time and money into learning platforms like photoshop. Canva allows creators to drag and drop their way into amazing content.
If you're not convinced yet, here are a few more reasons why you should jump on the Canva bandwagon:
- Canva can be free! There is a paid “Pro” version with additional features (We will go over this in the next section), but the free version has everything most users will need.
- Canva offers access to over 1 million royalty-free photos and graphics. So you can find the perfect image for your project without worrying about copyright infringement.
- Canva integrations make it easy to share your designs directly to social media or save them straight to Dropbox.
- Canva's extensive tutorials make learning how to use all of its features easy. Even if you're starting from scratch, you'll be creating beautiful visuals in no time.
Canva Free VS. Canva Pro
As mentioned there is both a free and pro version of Canva. The free option works perfectly for many users, but some creators might want to upgrade.
Canva Free, as the name suggests, is totally free. For a free service, it's packed full of great features. In the free version, you get access to over 200,000 free templates, 100+ design layouts, thousands of free graphic elements, options to save and export, and 5GB of cloud storage directly through Canva.
However, there are a couple of downsides to the free version. It lacks in terms of branding options, and you have limited downloading output. Also, there is no way of knowing if a feature is available to you before you try and use it. So you could be searching for the perfect element, find it, and not be able to select it unless you pay the Pro subscription.
Canva Pro, on the other hand, is obviously not free. It costs $12.99 monthly or $119.99 if you purchase a full year. It gives you access to over 400,000 templates, millions of graphic elements, more options for exporting finalized projects, and 100GB of cloud storage.
Additionally, you get extra features like the background remover tool, brand kits, and the option to share your Canva with a team of people.
Check out this side-by-side breakdown of the two versions. Compare the two and make your decision accordingly.
For most content creators, it’s smart to start with the free version of Canva and, if needed, upgrade later. But if you know that you will need one of the features that’s only included in the Pro plan, go for it! Both are great options.
Social media is driven by visuals, so quality graphics are a must. Before Canva, much more time and money had to go into influencers' creative process. But now, with Canva, you can quickly and easily create amazing graphics for your social media.
Whether you are starting out or a seasoned pro, it's never too late to join! Would you prefer Canva Free or Canva Pro? Let us know!