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February 2023 IG Trends

Keeping you up to date on the latest Instagram news

Updated
Feb 4, 2023
Published Sept. 13, 2022

The Rundown

Creators can make easy steps to leverage TikTok’s algorithim and grow visibility

The quality and timing of your posts, along with relevant hashtags, will aid your growth

Growing on TikTok takes time, but using best practices will put you on the right path

Create a free account to keep reading
Sign up access to these free premium features: 
· News about algorithm changes
· Exclusive, platform knowledge
· Top tier brand negotiation tactics
· Learn how to master every platform
· Personal branding optimizations
 
class SampleComponent extends React.Component { 
  // using the experimental public class field syntax below. We can also attach  
  // the contextType to the current class 
  static contextType = ColorContext; 
  render() { 
    return <Button color={this.color} /> 
  } 
} 

Flip My Life

Partnership:It's time to show the world you are not your age — you are your energy!

Flip My Life

Partnership:It's time to show the world you are not your age — you are your energy!

Flip My Life supports you on the journey of life —with 4 brand new delicious Nutritional Super Blends formulated to help you age better! 

We invite you to join the #AGELESSGENERATION and FLIP the way you age! 

Wake up with more energy, more clarity, less brain fog, more strength and a better mood. All our Super Blends are not only 100% delicious, they are scientifically formulated with clean, premium ingredients to support foundational health & best of all, affordable!

Join us because you FLIPPIN deserve this!

Compensation: Your Quote + Free Product 

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Wonderbly

Partnership: Everyone has a story worth celebrating. The Book of Everyone only takes a minute to make and the result is an incredibly detailed book that’s totally unique to their life.

Wonderbly

Partnership: Everyone has a story worth celebrating. The Book of Everyone only takes a minute to make and the result is an incredibly detailed book that’s totally unique to their life. Just pop in their name and birthday and prepare to be amazed. Upload photos and edit pages to make it even more personal. Discover all the exciting stuff that was going on the year they were born, and celebrate the incredible life they’ve lived since.

Compensation: Your Quote + Free Product

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Trader Vics

Partnership: What better way to celebrate St. Patrick's Day than with a couple of green or Irish cocktails?

Trader Vics

Partnership: What better way to celebrate St. Patrick's Day than with a couple of green or Irish cocktails? We are looking for creators to recreate one of two Trader Vic's cocktails with our limited-time collectible St. Patrick's Day glasses.

Compensation: Your Quote + Free Product

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Amazon Prime Video

Partnership: Prime Video is releasing a new series that is many things - thriller, uncomfortable dark comedy, and absurdist workplace satire...

Amazon Prime Video

Partnership: Prime Video is releasing a new series that is many things - thriller, uncomfortable dark comedy, and absurdist workplace satire. We are looking to partner with creators to take part in the conversation of workplace stories, humor, etc. across social channels. 

Compensation: Your Quote + Free Product

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Sio Beauty

Partnership: Welcome to SiO Beauty! SiO Beauty is a female founded company and our goal is to help you look and feel younger with our reusable, medical grade silicone...

Sio Beauty

Partnership: Welcome to SiO Beauty! SiO Beauty is a female founded company and our goal is to help you look and feel younger with our reusable, medical grade silicone patches and Cryo collection products. We have designed each of our reusable patches to target any part of the face or body in order to smooth and plump the skin. You can also incorporate any of the Cryo collection products seamlessly into your own skincare routine!

Compensation: Your Quote + Free Product

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Huda Beauty

Partnership: What it is: A medium-to-full buildable coverage creamy concealer that brightens, conceals, and moves with your skin for 14 hours of crease-proof wear...

Huda Beauty

Partnership: What it is:  A medium-to-full buildable coverage creamy concealer that brightens, conceals, and moves with your skin for 14 hours of crease-proof wear.   

Coverage: Medium to full 

Finish: Luminous Matte

Formulation: Liquid

Highlighted Ingredients:

  • Infused with skin-conditioning sweet almond oil and vitamin E

What Else You Need to Know: Build it up for full coverage or blend it out, the soft-matte formula effortlessly conceals dark circles, pigmentation, and blemishes with a skin-like finish that stays put. The crease-proof concealer beautifully blurs skin, without settling into fine lines to remain perfectly in place and transfer-proof all day. Available in 29 shades for all skin tones.

Compensation: Free Product

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Halo

Partnership: TIKTOK MADE ME TRY IT! You've seen Halo Tinted Moisturizer all over TikTok (here, and here, and here, here, here – and if you haven't, now you have, and here’s more), and now we want you to try it for yourself...

Halo

Partnership: TIKTOK MADE ME TRY IT! You've seen Halo Tinted Moisturizer all over TikTok (here, and here, and here, here, here – and if you haven't, now you have, and here’s more), and now we want you to try it for yourself. Or – if Halo is already your go-to, perfect – tell ‘em again, and tell ‘em why! Either way, we want you to be Be Real. Pun intended. Which should be easy, because Halo is the one-and-done SKINCARE-INFUSED Tinted Moisturizer that is packed with great ingredients to prime, perfect and protect your skin.

Compensation: Free Product 

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Neogen

Partnership: Neogen's exclusive nano capsule technology helps penetrate deeper and quicker into skin to provide intense firming care and reduces the look of multiple signs of aging...

Neogen

Partnership: Neogen's exclusive nano capsule technology helps penetrate deeper and quicker into skin to provide intense firming care and reduces the look of multiple signs of aging.

A built-in ‘Mini Globe Applicator’ on the cap relieves fatigue and cares for skin elasticity through massage

  • Hygienic and clean usage every time
  • Mini Globe the helps to reduce wrinkles around the eyes, mouth and jawline.
  • Moisturizes up to 10 layers at a time and cares for skin firmness in 5 days!

Compensation: Free Product 

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Fresh N Lean

Partnership: Fresh N Lean is launching a Keto Campaign to introduce new craveable creations to our Keto meal plan!  

Fresh N Lean

Partnership: Fresh N Lean is launching a Keto Campaign to introduce new craveable creations to our Keto meal plan!  

Fresh N Lean creates tasty, nutrient-dense meals made with organic ingredients. They're delivered to your door weekly and ready-to-eat in 3 minutes.

Compensation: Your Quote + Free Product 

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Carlson Pet

Partnership: Carlson Pet Products started when we realized pet gates didn’t exist.

Carlson Pet

Partnership: Carlson Pet Products started when we realized pet gates didn’t exist. Pet owners were using baby gates and while that worked pretty well, it wasn’t the best solution. Our pet gates offer everything from low, step-over designs to extra tall designs to help discourage dogs that like to jump. In addition to selling gates, we also offer strollers, crates, pens, ramps, and beds.

Compensation: Your Quote + Free Product

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Duradry

Partnership: If you're tired of feeling embarrassed or self-conscious about your perspiration problems, then try Duradry today!

Duradry

Partnership: If you're tired of feeling embarrassed or self-conscious about your perspiration problems, then try Duradry today!

Our products are designed specifically for those who need extra protection against sweat stains and odor.

Compensation: Your Quote + Free Product

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Evite

Partnership: We are celebrating our 25th anniversary, and you’re invited to be a part of the celebration!

Evite

Partnership: We are celebrating our 25th anniversary, and you’re invited to be a part of the celebration! As part of our national brand campaign this year, we are looking to feature real photos and videos from people’s actual birthday parties on our billboards, TV ads and social media channels.

We’re offering you the opportunity to be featured in our 2023 campaign! Yes, your old party videos could be part of Evite’s history. And since we’re looking for past content from 1998–present, you’ve already done the work. It’s the ultimate TBT!

Compensation: Your Quote + Free Product

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Sahlen’s Smokehouse

Partnership: Sahlen’s Smokehouse Hot Dogs are the premium hot dogs born in Buffalo and craved across the country.

Sahlen’s Smokehouse

Partnership: Sahlen’s Smokehouse Hot Dogs are the premium hot dogs born in Buffalo and craved across the country. Sahlen’s Hot Dogs are perfect for grilling and enjoying with friends and family, and deliver a unique SNAP with every bite. The latest hot dog from Sahlen allows folks without the time, space, or equipment to enjoy the authentic taste and texture of a grilled hot dog in less time than ever!

For this campaign, create photo and video content highlighting the availability of Sahlen’s Grilled For You™ Hot Dogs at Western New York Tops and Wegmans—now at a reduced price point with some retail locations making GFY available for a total price of just a DOLLAR A DOG. No grill? No time? No problem! Sahlen did the grilling for you!!

Compensation: Suggested Bid + Free Product

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First Aid

Partnership: YOUR GO-TO INGROWN HAIR PADS NOW COME IN A BIGGER SIZE! 

First Aid

Partnership: YOUR GO-TO INGROWN HAIR PADS NOW COME IN A BIGGER SIZE! 

First Aid Beauty created a product for a problem you have struggled with for YEARS but didn't know there was a solution for. Ingrown Hairs. Ever since trying First Aid Beauty's Ingrown Pads you have been HOOKED! These sensitive skin friendly pads are safe to use anywhere you get ingrown hairs, so you always like to have them on-hand. 

ABOUT INGROWN HAIR PADS:
What it is: Go-to, single-use pads that gently exfoliate skin to slough away dead skin cells that trap hairs, helping to prevent razor burn and painful ingrown bumps from forming. Formulated with Glycolic and Salicylic Acids, these alcohol-free pads are designed to use 24 hours after hair removal on the face or body to help prevent razor bumps.  Safe for sensitive skin, the formula with Witch Hazel and Aloe leaves skin soft and smooth, not stripped.

Compensation: Free Product

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Dr. Dennis Gross

Partnership: JUMBO CLEANSER! Biggest DDG cleanser now available at Sephora!

Dr. Dennis Gross

Partnership: JUMBO CLEANSER! Biggest DDG cleanser now available at Sephora!

Big just got bigger! Try our new JUMBO size AHA/BHA Daily Cleansing Gel - A luxurious lather to remove dirt, oil & makeup, even around the eyes.

For this campaign you will be receiving one product

Alpha Beta AHA/BHA Daily Cleansing Gel (Jumbo Size) An essential daily gel cleanser with a pH-balanced, luxurious foaming formula to thoroughly remove dirt, oil, and makeup (even around the eyes) while unclogging pores—without stripping skin.

Compensation: Free Product 

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Nekter

Partnership: As the pioneer of the modern juice bar experience and the champion of menu transparency and ingredient-integrity, Nékter Juice Bar was founded in 2010 to nourish America's increasing appetite...

Nekter

Partnership: As the pioneer of the modern juice bar experience and the champion of menu transparency and ingredient-integrity, Nékter Juice Bar was founded in 2010 to nourish America's increasing appetite for plant-based, healthy food options that promote and support various lifestyles and diet preferences. With a steady eye on innovation, the health and wellness brand offers a delicious menu of freshly made, clean and nutrient-rich juices, superfood smoothies, acai bowls, wellness shots, cold-pressed “Grab N’ Go” juices, healthy snacks, and several natural cleanse and fasting options. At its core, Nékter believes that "healthy" can taste great, be easily accessible, and be affordable too.
Compensation: Your Quote + Free Product 

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Philosophy

Partnership: philosophy's purpose has always been to help individuals live better lives by taking small steps, every day, to be better for themselves.

Philosophy

Partnership: philosophy's purpose has always been to help individuals live better lives by taking small steps, every day, to be better for themselves. in this spirit we believe personal care should have a positive impact on the skin, the mind and the planet and are reinventing our portfolio to offer more eco-responsible, clean products that are multitasking yet gentle and offer a moment of wellbeing through scent and texture.

Compensation: Your Quote + Free Product

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Blackify

Partnership: We want to use this program to connect with creators who can help us execute on our paid and organic content.

Blackify

Partnership: We want to use this program to connect with creators who can help us execute on our paid and organic content.

Types of content we need:

  • GC Style
  • Reviews/Testimonials
  • Unboxing
  • Scripted Paid/Organic
  • B-roll

Create a Reel or Tik Tok video to be used as organic content.

Compensation: Your Quote + Free Product

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Jase Case

Partnership: The Jase Case provides 5 lifesaving antibiotics for emergency use. Don’t be caught unprepared. Everyone should be empowered to care for themselves and their loved ones during the unexpected.

Jase Case

Partnership: The Jase Case provides 5 lifesaving antibiotics for emergency use. Don’t be caught unprepared. Everyone should be empowered to care for themselves and their loved ones during the unexpected.

Jase handles everything from online evaluation to licensed pharmacy medication delivery and ongoing consultation and care.

Jase gives you peace of mind to know that you will have access to life-saving medication no matter what happens in the world.

We are looking for Youtubers and Instagram creators who are wanting to promote Jase. We have both an affiliate program and are interested in paying per post. 

If you are someone who loves being prepared, the Jase Case is for you. 

Compensation: Your Quote + Free Product

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Flax Home

Partnership: Hi! We're Flax Home and comfort is kind of our thing. We make 100% European linen home goods for every room in your home.

Flax Home

Partnership: Hi! We're Flax Home and comfort is kind of our thing. We make 100% European linen home goods for every room in your home. We're on the hunt for kind, creative and engaging partners to help share the linen love. If this sounds like you, please tell us about yourself below. We can't wait to hear from you!

Compensation: Commission + Free Product

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Yensa

Partnership: A serum concealer that is supercharged with skin-loving peptides and an age-defying complex to help nourish your under eye area over time and deliver full, flawless coverage that does not crease, crack or settle!

Yensa

Partnership: A serum concealer that is supercharged with skin-loving peptides and an age-defying complex to help nourish your under eye area over time and deliver full, flawless coverage that does not crease, crack or settle!

POSTING:

We’d love to see an bottle shot + application video ft. our newest concealer! Preferably in natural lighting and a neutral, non-busy, and clean background.

Compensation: Free Product

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BlowPro

Partnership: Fall in love with BlowPro and KISS your old hair dryer goodbye!

BlowPro

Partnership: Fall in love with BlowPro and KISS your old hair dryer goodbye! This titanium dryer boosts the art of blow drying with a fun outward finish along with incredible features -- including a styling concentrator, precise airflow, and quick drying abilities.

With a special, customized Kiss Lip concentrator developed by stylists themselves, she not only looks cute, but is guaranteed to cut down your dry time.

Compensation: Free Product 

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This Week’s Instagram Reel Trends You Should Implement Right Now

Audio that’s trending and on the rise:

Party x Calm Down

Original audio - alyssaskatejohnson

Original audio - maestephens_

Original audio - avivaslibrary 

Original audio - lobo_ _films

FLOWERS X I WILL SURVIVE

Original audio - argenby 

THIS IS MY FAVORITE CBTCO 

Trampoline (Jauz Remix)

 

NEWS FROM INSTAGRAM

In case you missed it from the @creators account! 

IG launched Quiet Mode, a new feature that will help you focus when you need it the most by silencing notifications from Instagram for a period of time set by you. 💤 Quiet Mode will be available to everyone in the US, United Kingdom, Ireland, Canada, Australia, and New Zealand today, and they’re hope to bring it to more countries soon.

New Reels Trend Report ✨

All the trends and songs you need to know are here in one place. 🎧 Swipe through and save for your next Reel! 🌪 Watch them come to life in our stories.

We now have content scheduling tools right in the Instagram app - you can choose to schedule a picture, carousel, or Reel up to 75 days in advance. This feature will be rolling out globally over the coming weeks, so stay tuned!

Instagram is also launching Achievements to celebrate the effort creators are putting into their Reels. This is testing globally.

Now you can set up a portfolio on Instagram to share your unique story and position yourself for brand partnerships.

Hop on Subscriptions! These allow creators to earn recurring, predictable income and connect with their most engaged followers, by offering exclusive content and experiences — all in one place. 🎟 Instagram subscriptions are now available to all eligible creators in the U.S and will soon be testing with creators in the UK, Canada and Australia. 🌏


Fjorden

Partnership: We're looking to partner with creators who love photography. Whether you're capturing street, travel, reportage, or family portraits: We'd be thrilled to showcase how Fjorden elevates your mobile photography.

Fjorden

Partnership: We're looking to partner with creators who love photography. Whether you're capturing street, travel, reportage, or family portraits: We'd be thrilled to showcase how Fjorden elevates your mobile photography.

Our dream is to create the world's best iPhone camera system with you. Get free & early access to new products, give us feedback, and help us spread the word!

The best camera is the one you have with you - and now it has real controls! Fjorden gives your iPhone an ergonomic grip, as well as physical controls for shutter, zoom, exposure, focusing modes, and more. 

Shoot in Full Auto, Portrait Mode, or Manual Mode with complete control over your iPhone camera. Fjorden is slim and pocketable, so you'll always have a real camera with you.

Compensation: Your Quote + Free Product 

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High Goal Luxury Gin

Partnership: Rooted in the sport of polo, High Goal celebrates success, luxury and refinement – an appreciation of the finest things life has to offer – for those who expect only the best.

High Goal Luxury Gin

Partnership: Rooted in the sport of polo, High Goal celebrates success, luxury and refinement – an appreciation of the finest things life has to offer – for those who expect only the best. At High Goal we have high standards, especially for our cocktails. 

We're asking influencers and content creators to show us how they celebrate the finer things in life with High Goal Gin.iliate link with sales commission. Any product shipped for the campaign is yours to keep ;)

Compensation: Your Quote + Free Product

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Powerade

Partnership: Now with 50% more electrolytes than Gatorade Thirst Quencher, POWERADE delivers hard-working hydration to help athletes everywhere push harder to be their best and be at the top of their game.

Powerade

Partnership: Now with 50% more electrolytes than Gatorade Thirst Quencher, POWERADE delivers hard-working hydration to help athletes everywhere push harder to be their best and be at the top of their game.

We are looking for influencers and creators who embody this hard-working, “prove the haters wrong” attitude to bring POWERADE’s brand personality to life, all while driving awareness of our new product formula with 50% more electrolytes. You are:

  • Highly Competitive
  • Performance-Focused
  • A Fan of POWERADE

Compensation: Your Quote + Free Product

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Galaxy Treats (Party Brands)

Unlock your inner extrovert with Party Brands. Looking to spread the word about our amazing product. We would love influencers who like to go out to bars, clubs, raves, concerts, or festivals!

Galaxy Treats (Party Brands)

Partnership: Party Brands - The World's FIRST Party Enhancement Brand, Powered By Kanna!

Unlock your inner extrovert with Party Brands. Looking to spread the word about our amazing product. We would love influencers who like to go out to bars, clubs, raves, concerts, or festivals!

Compensation: Your Quote + Free Product

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PetStar

Partnership: The PetStar app allows pet parents to create a fun music video of their pet singing their favorite song.

PetStar

Partnership: The PetStar app allows pet parents to create a fun music video of their pet singing their favorite song. The app is easy to use and was selected as "The Most Fun App" of 2022 on Google Play for the US and Canadian markets and "The Best Hidden Gem" in Germany.

PROMOTING THE APP:

We would love for you to create a story of you discovering the PetStar app and creating different videos of your own pet using the app. The app features a number of different songs made famous by popular artists and is a great opportunity for you to share with your user base your favorite music genre. The app also allows for you to dress-up your pet using virtual stickers in ridiculous outfits that fit the theme of your music. You can also share your music video with your friends and family and attach a Valentine's Day or Birthday eCard design to your video.

Compensation: Suggested Bid + Free Product

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Bare Home

Partnership: Our weighted blanket is designed to help improve quality of sleep naturally and recreate the comforting sensation of a hug.

Bare Home

Partnership: Our weighted blanket is designed to help improve quality of sleep naturally and recreate the comforting sensation of a hug. The breathable weave keeps you cool in the summer and warm in the winter.

Each unique blanket is hand-knit from heavy, minky fleece-covered yarn, for a substantial weight without the bead filling. The stylish, oversized-knit design makes it a perfect addition to any room.

Type of content we are looking for:

  • Home inspo content
  • Amazon find
  • Unboxing
  • Self care / Treat yourself

Compensation: Free Product

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Drunk Elephant

Partnership: NEW! Bouncy Brightfacial™

Everyone is talking about our new leave-on mask that visibly reduces redness, fades spots and boosts brightness.

Drunk Elephant

Partnership: NEW! Bouncy Brightfacial™

Everyone is talking about our new leave-on mask that visibly reduces redness, fades spots and boosts brightness. It has 10% azelaic acid to correct blemishes and discoloration and 1% salicylic acid to exfoliate and even out texture. An easy way to get even! 💯 And we need your help to spread the word that it is launching in Ulta Beauty on February 19th!

Compensation: Free Product 

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